Welcome to authentIQ.

I’m Lauren Hofmann and I’m adding my humble, new voice to the blogosphere and want to use words to inspire change. This is my attempt to better understand the people, places and phenomena that can empower us to live our lives more authentically – thereby increasing our authentIQ.

I wholeheartedly believe authenticity is a powerful form of currency that, when exchanged, creates immeasurably richer lives, both personal and professional. authentIQ is my commitment to living with eyes wide open because,  let’s be honest, sometimes it’s easier to bury our heads, cover our ears or close our eyes.


I’m focusing on 3 areas:

PEOPLE: these posts feature humans that I consider to be changemakers, do’ers and bold leaders that are swoon worthy!

PLACES: no perfectly staged selfie’s, run-downs of who I wore or what I packed here! This content is less about viewing travel as a conquest by checking a country “off your list” and more about discussing the real impacts of travel and lessons learned.

PHENOMENA: a catch-all for observations, experiences, debunking things misunderstood, and the occasional obscurity.

 About Lauren

I’d like to think I’m a pretty simple person (my whole “life” is condensed into 2 suitcases and 1 backpack – I move a lot!) with complex, wide-ranging interests.



  • Meaningful conversations with few boundaries
  • Travel that breaks barriers, challenges biases, myopic views and social norms
  • Doing things that make me (healthfully) uncomfortable

I’m back in the United States after a stint living outside of London and I’m eager to get involved with organizations and connect with passionate people: stewards of the Earth, social justice warriors, makers, problem solvers, etc.

Let’s get real together.