Welcome to authentIQ.

I’m Lauren Hofmann and I’m adding my humble, new voice to the blogosphere.

authentIQ is my commitment to living with eyes wide open because,  let’s be honest, sometimes it’s easier to bury our heads, cover our ears or close our eyes to the truths of life.

I believe authenticity is a powerful form of currency that, when exchanged, has transformative powers.


I’m focusing on 3 topic areas:

authentIQ is my attempt to better understand the people, places and phenomena that can help empower us to live our lives more authentically.

PEOPLE: these posts feature humans that I consider to be changemakers, do’ers and bold leaders that are swoon worthy!

PLACES: this content is less about viewing travel as a conquest by checking a country “off your list”. No perfectly staged selfie’s, run-downs of who I wore or what I packed here! I’m interested in discussing the real impacts of travel and lessons learned.

PHENOMENA: a catch-all for observations, experiences, debunking things misunderstood, and the occasional obscurity.

About Lauren



  • Meaningful conversations with few boundaries
  • Seeks experiences that break barriers, challenge biases, myopic views and social norms
  • Doing things that make me (healthfully) uncomfortable
  • Views working as a mechanism to support my random hobbies and interests

Let’s get real together.